I sold five items at the recent Kingston Art Gallery Exhibition, “Out in the South” (see posts from 9th, 10th and 19th January). I sold a mix of bracelets and brooches. Didn’t sell the wallhanging or any of the framed pieces. But my sales exceeded those of any of the other artists that were part of this group exhibition. The curator said all galleries are reporting a sluggish market right now.
Post-Christmas. The economy. Insufficient marketing. What else can be blamed?
It was actually a great little exhibition with quality stuff and a good mix of styles. Most was reasonably priced. My bracelets, at $25 each, were actually underpriced, given the time I put into making the beads and then assembling them on memory wire. Yet I still only sold two.
I wouldn’t want to be trying to earn a living from making stuff. But if I were, I’d need to put a lot more effort into researching the market - what’s hot and what’s not. I’d need to put more effort into promoting myself as an artist. More effort into getting my stuff in front of the public - into galleries and shops and up on Internet sites. And of course, I’d have to make more art to sell.
It would be an interesting adventure, being a full-time artist. I’ve heard artists referred to as ‘accidental entrepreneurs ‘. They get into art because they love the creation-side of things. Then they discover they must become business-oriented to earn an income from their art. Not all artists have an innate business sense. Some have to work at developing business skills. Some give up too easily.
(There is more where this came from … )