We had our June Paperific Expo in Melbourne. I was hoping to attract 25 exhibitors but we just fell short - there were 22. However, they were all great businesses and there was a good mix of papercrafting products for scrapbooking, stamping and cardmaking. And there were SEVEN make and take tables at the show. Plus the demos. It all adds up to a great day out.
Two thousand customers attended and they offered lots of compliments. The food was a winner this time, though the cafe was understaffed on Friday.
After just about every Paperific Expo I’ve put on (and I’ve put on 15!) customers send me emails with this plea: ‘Give the exhibitors more room so it is less crowded in their stands.’ What people don’t understand is that the exhibitors rent stand space. Each business owner chooses the stand size, how to set out the furnishings and how much stock to bring.
Art Stamps Australia had the most popular stand at the show last weekend. It was always packed! Marg and Louise came to me on Sunday to request a larger stand than they had originally booked for the next Expo in November so there will be more space inside for us fat-bottomed ladies!
Our building at the Melbourne Showgrounds does allow us to have nice spacious aisles. It was recently carpeted too, and the Showgrounds staff are very attentive.
November will be bigger - our Spring Show always attracts more exhibitors and around 3000 customers. We also run a wholesale trade event in association with the retail expo. It is set up in an adjascent space.
I believe we will have 20 of the 22 June exhibitors returning in November. And there will be 10 or 15 others on top of that.
I like being a show organiser. Paperific has been really rewarding on both personal and financial levels. I really love to see customers enjoying themselves there and I also love to hear how happy exhibitors are with the results they achieve. I get to talk to the exhibitors quite a lot during the show and I know, having exhibited at craft shows myself, how hard they work. The recession has hit many craft businesses hard. So it was a relief to know they did so well last weekend. I extend my thanks to both the customers and the exhbitors for coming along to the June Expo.
November Paperific is set to be successful, too. I actually hope to have handed over responsibility to a new owner before then. Yes, Paperific is for sale. I want to sell for health reasons - many of you know that I have cancer. For this reason I’d like to retire from event management and just relax, make art and focus on healing.
Here comes the sales pitch: If you would like to purchase an Australian business that offers flexible, part-time hours, and you have good organisational and people skills, consider Paperific. Email my broker, Karli Dunham: karli@justbusinessbrokers.com.